Creatives are lucky these days compared to then, as they have more options in showcasing their work to prospective clients or employers. Before internet, creatives had to compile a printed, physical portfolio which cost a lot of fortune while knocking door-to-door in the hopes that someone might notice their talent.
These days, however, not only do you have the option of going online, technology allows you to directly connect with the right audience to further accelerate your creative career without the hassle of going door-to-door to snag a job.
These simple tips to building a stunning and impressive portfolio are applicable to all types of creative jobs that you plan to apply for interior design jobs, graphic design jobs or illustrator jobs:
- Decide whether you need a physical portfolio, an online portfolio or both
While many creatives these days have an online portfolio, a physical one may be required especially if you’re a print designer going on in-person interviews. Make sure your portfolio stays updated.
- Be selective on what to include (pick only the strongest and most unique projects)
Don’t include everything you’ve ever made in one portfolio, as it will overwhelm your prospective client or employer and makes it hard for them to navigate through your portfolio. Your portfolio should be beautiful, simple and clean without compromising on quality. Spend some time to sort through your projects, and put aside the ones that you think aren’t your best or you’re not proud of. Also, make sure you specifically tailor your portfolio to different types of client or employer. For example, if you’re applying for a certain kind of work, like product packaging, make sure your portfolio has relevant pieces of work that showcase your strength in product packaging.
- Add a variety of projects to your portfolio
If you’re not aiming for a specialisation, don’t just include a single form of project (i.e. an illustration or web design). While compiling your work, make sure they all flow together well (e.g. each of them has the same consistent background that looks neat and professional.
- Decide how many projects to include
When it comes to quantity, most professional creatives don’t see eye to eye so it’s best that you follow your instinct when compiling work for your portfolio. As a rule of thumb, it’s a lot safer to prioritise quality over quantity. Any number that ranges between 10 (being the lowest) and 20 (being the highest) is a perfect amount of work to include. Anymore than 20 and you’ll lose the attention of your viewer. That said, the work you included in your portfolio should not be overwhelming to viewers. Use the right format to allow for easy navigation for your viewers (if it’s an online portfolio).
- Make sure all of your works are high-res
Although your portfolio is 100 percent online, it doesn’t hurt to have a physical one just in case. Make sure all of your works are high-resolution before you print them out. High-res works give your portfolio a high-quality, professional look. Plus, it would look great when you share it on social media, particularly the clear close-up ones.
It may take some time for you to build a great portfolio that not only looks stunning but also communicates the idea well, but you’ll get the hang of it as you go and gain experience along the way.